Medifast announced its OPTAVIA ACTIVE line is now available to Customers, following a successful pre-launch to independent OPTAVIA Coaches in July 2023. The line, exclusively available on OPTAVIA.com when sign up to connect with an OPTAVIA Coach, includes OPTAVIA ACTIVE Essential Amino Acid (EAA) Blend and OPTAVIA ACTIVE Whey Protein, with additional products expected to be rolled out next year. The new line encourages the Habit of Healthy Motion, a key component of any health and wellness journey, and is scientifically designed to support muscle health.

With more than one billion adults across the world not meeting the recommended guidelines for physical activity, the World Health Organization developed a global action plan to reduce physical inactivity by 15% by 20302. It's time to put the power of Community to work toward that goal. The new products work within existing OPTAVIA plans for those looking to achieve or maintain their optimal weight but also are a great solution for people wanting to enhance their health and wellbeing through movement.

OPTAVIA ACTIVE products are backed by science, made with no colors, flavors or sweeteners from artificial sources and are Informed Sport certified - a global standard in sports nutrition quality control that ensures its certified products contain no banned substances. Through the app, users have access to more than 8,000 on-demand, guided workouts across 15+ class categories and 60+ fitness and wellness programs as well as a global community feed where they will find further advice and support. The company's proprietary OPTAVIA app has also been updated to include features supporting the new ACTIVE platform, including an integrated motion tracker.

The app is designed to help OPTAVIA Customers track and document their health journey and offers a convenient resource to guide Customers on their paths to a healthier lifestyle. Now through October 31, 2023, Customers can save $10.00 on the purchase of up to three OPTAVIA ACTive products, for a maximum of $30.00 savings, in addition to $7.00 flat rate shipping with the purchase of two or moreOPTAVIA ACTIVE products.