EnDev Holdings Inc. announced that Paul Amsellem has joined the company as Managing Director - Europe, with a number of broad mandates to assist in the new positioning of the company in the digital and mobile media sectors. Among other things, Mr. Amsellem will spearhead European acquisitions and integration, and will collaborate with management in setting and executing on the overall strategy for the company. Mr. Amsellem is in the midst of an illustrious career in the mobile and digital media sectors spanning almost two decades.

He began his career at Wunderman Advertising, where he oversaw the data analytics group. He then founded, ran and sold two pioneering European mobile media companies: PhoneValley and Cellcast Interactif. Subsequently, Mr. Amsellem served as the CEO of Adenyo Europe and then as the COO of Nokia (France).

Most recently, Mr. Amsellem has led Nemapp, an exclusive European mobile and digital media consulting firm specializing in investment, marketing and strategy. During his tenure there he has worked with many substantial public and private sector clients in Europe.