As a result of continuing to work closely with salons in cooperation with distributors even amidst the COVID-19 pandemic, our sales remained robust, with a 14.7% increase compared to 2019, prior to the impact of the pandemic. As for overseas sales, all 3 major countries remained strong despite China being impacted by the regulations placed due to the pandemic.
Operating income grew significantly due to the absorption of fixed costs resulting from the effects of higher sales and the curtailment of activity costs due to COVID-19.
Consolidated Net Sales by Product Category [Hair Care Products (1)]
Consolidated Net Sales
(Unit: million yen)
FY2020
FY2021
Increase/
Increase/
Decrease
Decrease ratio (%)
21,135
24,466
3,331
15.8
Premium brands were up 25.6% YoY, driving growth in the overall hair care sales. For Aujua, the Hair Care Series Repairlity Line, launched in February, exceeded the annual target by 60%. For Global Milbon, in addition to progress in creating customer touchpoints in each country, the newly launched Premium Position grew steadily, although it did not achieve the target.
The target number of registered members of milbon:iD largely exceeded the revised target. There are 3,254 salons registered with a total of approximately 170,000 registered members.
Professional brands were up 8.9%. The brand overall saw strong sales of the newly launched Elujuda Bleach Care with high popularity and SNS-based exposure to customers. GRANDLINKAGE was largely in line with the plan, despite delays in switching from existing items.
* Sales growth by brand is based on consolidated gross sales.
This is an excerpt of the original content. To continue reading it, access the original document here.
Attachments
Original Link
Original Document
Permalink
Disclaimer
Milbon Co. Ltd. published this content on 25 February 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 25 February 2022 07:51:07 UTC.
Milbon Co., Ltd. is a Japan-based company mainly engaged in the manufacture and sale of hair cosmetics, as well as the provision of related services. The Company is involved in the provision of permanent wave lotions, including thioglycolic acid permanent wave lotion, cysteine permanent wave lotion and anti-frizz straightening lotion; hair care products, including shampoos, hair conditioners, hair treatment, hair tonics, hair creams, liquid and foamy hairdressing products, setting lotions and hair sprays; hair colorants, encompassing oxidation hair dyes, hair dyeing products and hair bleaches, as well as other products, including hair rods, rollers, flat irons and schedule books, among others.
MILBON CO., LTD. 
