MIPS Announces Appointment of Josefin Löwgren as Head of Marketing
July 17, 2017 at 02:26 pm EDT
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MIPS announced appointment of Josefin Löwgren as Head of Marketing. Josefin is also a member of the Executive Management team of MIPS. Josefin has a vast experience in international sports and consumer business. For the last 12 years, Josefine has worked at the Swedish helmets and protection company POC.
Mips AB is a Sweden-based company, which specializes in helmet safety and brain protection. The Company offers its MIPS Brain Protection System (BPS) that implies solutions protecting against rotational motion transferred to the brain from angled impacts to the head. BPS is designed to add protection in helmets due to the low friction layer, which enables a relative movement between the head and the helmet, mimicking the brainâs own protection system. The technology implements into bicycle, snow, motorcycle and equestrian helmets. More than 40 helmet brands use BPS, including Bell, Fox Head, Giro, Scott, Smith and Trek, among others. The Company determines only one segment as operations solely comprise sales of the component kit included in consumer products.
MIPS AB 
