Mirriad announced that it has entered a two-year agreement (the "Agreement") with a leading US media and entertainment conglomerate (the "Partner"), renowned for its diverse portfolio of movie studios and productions, television channels and streaming platforms. The Agreement will enable the Partner to employ its platform to identify virtual product placement opportunities and introduce in-content advertising into its content. he new Partner has 95 million direct-to-consumer video streaming subscribers alone, and a further 20+ networks in the US which average more than 100 million total viewers each week. It is also home to the majority of the top ten rated TVnetworks.

New high value inventory can now be made available for campaign deployment to the many large ad spenders Mirriad is already working with. s part of the Agreement, the Partner has committed significant resources - including its sales and marketing teams - to take the new in-content inventory to market, beginning in March with one of the Partner's highest rated programmes distributed across TV and digital. his Agreement and the agreement announced by the Company on 16 November 2023brings Mirriad's virtual in-content advertising solutions to two of the largest media companies in the world with TV and streaming advertising businesses of almost $19bn globally.