Mirriad Advertising plc announced the US-based appointments of Matt Douglas as Head of Programmatic Partnerships, and Zac Reeder as Head of Studio Partnerships. The pair join Mirriad following the publication of the company's latest whitepaper which highlighted the strong impact in-content advertising has on audience reach and consumer engagement and purchases. Also strengthening the team is Adam Gilsenan, who has been hired as Head of UK sales.

As the new Head of Programmatic Partnerships, Matt Douglas will be responsible for developing strategic partnerships and seamlessly integrating partners into the Mirriad platform. He brings vast experience in the programmatic ad space across video, mobile, native and display to Mirriad, having worked at Verizon, Brightroll and 24/7 before it became Xaxis. Matt is based in New York City.

Zac Reeder joins Mirriad as the Head of Studio, Film, and TV Partnerships and is responsible for expanding Mirriad's content supply from the producer and network side. Adam Gilsenan, the new Head of UK Sales, brings over 20 years' experience with tier one media owners including The Independent, The Mail and Future Publishing.