The Board of Directors of Mobile Lads Corp. announced the signing of a Joint Venture and Reseller Agreement with Smart Mobile Rewards. The agreement covers Mobile Lads' suite of mobile authentication and payment products.

In addition, Mobile Lads and Smart Mobile Rewards will jointly develop authentication products to allow the creation and implementation of more sophisticated and higher value voucher and loyalty products. Authentication has been a stumbling block for merchants seeking to increase the scope of their loyalty products. Loyalty products, such as those offered by Smart Mobile Rewards, have grown exponentially over the past decade and now represent a multi-billion dollar industry of its own.