Mobivity Holdings Corp. announced that Al West has joined Mobivity as Chief Revenue Officer to focus on expanding Mobivity’s revenue operations and accelerate growth. Mr. West brings more than two decades of experience building, scaling and leading revenue organizations including new sales and growth through existing account management teams. Most notably he served as the Senior Vice President of Global Sales at Apttus where he built and led a team from startup to more than $220 million in annual recurring revenues. Apttus was ultimately acquired by Thoma Bravo. He previously held senior sales and management positions at I-many, Emptoris, Kana Software and Computer Associates. Mr. West will lead and build out the Company’s revenue operations including customer acquisition through new sales while also focusing on growth opportunities from existing customers. He will also lead strategic partnerships in new industries including consumer packaged goods, point-of-sale, and growing technology partnerships to drive new revenue opportunities.