Mobivity Holdings Corp. announced that Deena McKinley has been appointed Senior Vice President of Client Services. Ms. McKinley will be responsible for building strong relationships with Mobivity's large retail and restaurant brand customers and generating additional revenue through cross-selling and up-selling the company's Point-of-Sale (POS), mobile marketing and cloud-based data analytics solutions based on the 500% - 800% ROI model achieved by some of Mobivity customers.

She will also market Mobivity's solutions to potential new large retail customers.