In the last year, two of the largest fuel brands, several top 10 convenience stores, and more than 20 major restaurant chains have all relied upon Mobivity’s Connected Rewards™ technology to connect their brand offers to the 200 million
“Brand adoption of Connected Rewards has been phenomenal as we’ve seen the number of campaigns increase by more than 300% since the start of the year,” said
Restaurant, retail, convenience, and fuel brands, each with their respective marketing objectives, have tapped into this unique mobile gaming audience through Mobivity’s program to achieve their goals. Three recent examples of brands exceeding their goals through Connected Rewards include:
- A top 3 C-store exceeded its loyalty acquisition goal, reducing acquisition costs 82%.
- A national restaurant chain drove 54% of its redemptions from lapsed customers.
- A major retail brand saw 57% larger basket sizes by adding games to their offers.
“With marketing costs increasing faster than marketing budgets, brands and game developers have accelerated their use of Connected Rewards, which resulted in expanding our offering to four different solutions, allowing us to scale more easily and keep pace with the demand,” concluded Carlson.
About
Mobivity’s cloud-based Connected Rewards™ technology delivers billions of consumer offers and rewards by connecting world-class retail, restaurant, and convenience brand offers to gameplay in popular mobile games. Through its partnerships with leading game publishers, developers, and ad networks,
Media Contacts:
jeff.michaels@mobivity.com • (480) 674-6600
Investor Relations Contacts:
brett@haydenir.com • (646) 536-7331
Source:
2023 GlobeNewswire, Inc., source