myFC Holding's Board of Directors appoints Peter Friedrichsen as new President and CEO. He joins the company immediately. Peter Friedrichsen replaces Björn Westerholm, who has been President and CEO since 2007.

From 2006 to 2019 he was President, CEO and Partner of Bergenstråhle & Partners, a Swedish strategy consulting firm focused on intellectual property. Peter Friedrichsen will immediately carry out a strategic overview of the company and its products and development projects. The strategic overview is planned to be ready in time for the Annual General Meeting on June 11.