(Alliance News) - Neosperience Spa announced Thursday that its subsidiary Value China has been awarded the Commercial Authorization Certificate by Xiaohongshu - Little Red Book - and organized the first European seminar dedicated to Western companies to launch the Chinese social commerce platform, which has become a spokesman for Italian excellence in China.

Value China, the Neosperience Group's digital company specializing in marketing and advertising for the Chinese market, has won an important recognition from Xiaohongshu, China's leading e-commerce social media platform with more than 300 million users.

In fact, Xiaohongshu, known in Europe as Little Red Book, awarded Value China the Commercial Authorization Certificate, certifying the Value China team's deep experience and expertise in developing advanced marketing strategies on their platform.

"This is the first time Xiaohongshu has awarded this certification to a European company, demonstrating the excellence of Value China's services," explained Neosperience.

"Being chosen as Xiaohongshu's first European partner confirms the validity of our strategy of supporting Western companies to China and opens new growth horizons for Neosperience. This certification will enable us to offer our clients a higher level of customization and an even more effective and profitable range of services, contributing to the improvement of the group's overall performance," said Luca Qiu, CEO of Value China.

Neosperience's stock is up 1.1 percent at EUR1.81 per share.

By Giuseppe Fabio Ciccomascolo, Alliance News senior reporter

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