A1Some examples of strategic investments include co-sponsoring cricket games, a highly popular sport in India, and rolling out media campaigns featuring our official mascot. These endeavors have proven to be successful and have been well received, significantly contributing to boosting brand recognition and likability ratings.
NPI additionally provides distributor incentive programs and loyalty initiatives for painters as part of its efforts to cultivate trust in the Nippon Paint Group.
Moreover, the strategy of focusing exclusively on the two southern states of India and targeting specific customer segments has proven successful because the outcomes of strategic promotional activities are readily quantifiable and it has allowed for the swift implementation of more effective measures and additional measures.
While I cannot disclose specific market share figures, I can assure you that the past two years have been highly successful for us.
I'm not in a position to provide a detailed breakdown of the factors contributing to revenue growth. However, I can confirm that in 2022, both NPI and BNPA experienced growth in both volume and pricing. NPI, in particular, saw volume growth, which included contributions from market share gains, and also positive growth in other areas. Conversely, the growth in revenue for BNPA was primarily due to price increases, as shifts in market share within the automotive coatings segment are not easily attainable. That being said, revenue growth was also influenced by market expansion and gains in market share, although these factors had a relatively smaller impact compared to NPI.
Nippon Paint Holdings Co. Ltd. published this content on 12 September 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 12 September 2023 08:29:02 UTC.
Nippon Paint Holdings Co Ltd is a company mainly engaged in the manufacture and sale of coating materials and fine chemicals products. The Company is involved in the manufacture and sale of paint for automobile-, general- and industrial-uses, as well as fine chemicals. The Company operates in four business segments. The Japan segment conducts paint for automobile-, general- and industrial-uses, as well as fine chemicals business. The Asia segment conducts paint for automobile-, general- and industrial-uses, as well as fine chemicals business in China Singapore, Malaysia, Thailand, Korea, Southeast Asian countries, India. The Oceania segment conducts paint business, such as paint for general-, industrial-uses, and paints peripheral businesses. The Americas segment conducts paint for automobile business and contruction coating materials business.
NIPPON PAINT HOLDINGS CO., LTD. 
