LIVE BOARD, INC. has successfully utilized NTT DOCOMO's carrier roaming data (roaming ID data) to analyze information on the location of inbound tourists, finding signs of recent recovery in foreign travelers to Japan. In addition to the existing criteria for out-of-home (OOH) media planning, such as circulation data and reputation of the area concerned, LIVE BOARD has incorporated such analytical data into DOOH media planning (primary analysis) for advertisers, enabling more sophisticated and efficient ad delivery. This is an innovative technology both domestically and internationally.

Roaming ID data refers to the overseas carrier data obtained when inbound tourists connect to NTT DOCOMO's network. By analyzing the data along with base station location information, it has become possible to understand the characteristics of inbound tourists, including "when," "where," and "which country's visitors" are present, within the DOOH screen of the LIVE BOARD marketplace, covering a total of 26,400 or more screens in 9 cities across Japan (in Hokkaido, Miyagi, Chiba, Saitama, Tokyo, Kanagawa, Aichi, Osaka, and Fukuoka prefectures). Leveraging roaming ID data, LIVE BOARD has conducted a comprehensive analysis of inbound tourist data from among the 26,400 screens connected to its nationwide marketplace.

This dataset enables the ranking of screens based on the highest percentage of visitors from each country, providing valuable insights for strategic planning.