OMNICOM GROUP., INC. OMG's Hearts & Science Tops Agency Network Ranking
Group Sweeps the Network Rankings with All OMG Agencies Ranked in the Top Five
As reported in the 2023 New Business Balance report from RECMA (the Research Company Evaluating the Media Agency Industry), OMG earned its encore as the #1 ranked global media network by adding close to
Additionally, OMG was the only holding company media group to show positive net new business gains across every global region; and was also the #1 ranked group in EMEA and LATAM.
An OMG Sweep at the Top of the Network Rankings
OMG's #1 ranking was fueled by outstanding performances in 2023 by its agencies, with Hearts & Science, OMD, and PHD all ranked among the top five for net new business among global agency networks – making OMG the only media agency group to have all of its agency brands in the top five; and the only group with more than two agencies among the top 10.
Hearts & Science Earns its First #1 Ranking
Fueled by more than
OMD Ranked #1 Over Three-Year Reporting Window
In addition to evaluating annual outcomes, the RECMA New Business Balance Report also assesses performance over a three-year period, providing a deeper level of insight into an agency's or a group's position in the marketplace. With close to
PHD Opens Wide Lead in LATAM
Combing a winning streak from leading local and regional brands across the entertainment, retail, financial services, food, and public utilities categories with the LATAM assignments for its back-to-back global mega-wins in Q3 (Uber and
An Industry-Leading Offer
Concurrent with leading its category in winning new business and successfully servicing a client roster that includes many of the world's best-known brands, in 2023 OMG also led the industry in delivering first-to-market capabilities and future-fit solutions that drive sales and grow share for clients, including:
- The global adoption of its Agency as a Platform model that leverages Omni - the open operating system that supports the
Omnicom network - to enable a flexible ecosystem of talent, capabilities, and technology across all OMG agencies. - The launch of Omni Assist - the inaugural Generative AI capability enabled by
Omnicom's first-mover access to Microsoft's Open AI GPT models - that has dramatically accelerated the timeline from discovery to client outcomes by acting as a virtual assistant providing insights, notifications, and recommendations across every step of the Omni workflow, from audience development to planning, activation, measurement, and optimization. - Expanding its capabilities in high growth categories and markets with the acquisitions of international financial services specialty agency Ptarmigan and
Brazil -based connected commerce shops Outpromo and Global Shopper. - First-to-market global and regional retail media network partnerships with category leaders like
Criteo , Uber and Tesco that added to the industry's most extensive RMN portfolio. - Partnering with NBCU to launch program-level reporting at scale across CTV environments, transforming the way streaming content is planned and bought.
- Operationalizing standards and best practices for programmatic buying that enable levels of transparency, control, safety, and effectiveness that significantly outperform recent industry studies.
"Last year, the world's leading brands chose OMG agencies as the media partners best able to help them unlock transformative growth in an increasingly complex marketplace," says OMG CEO
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