Omnicom Group Inc. announced the appointment of its first-ever Chief Innovation Officer, elevating Camilo La Cruz to fill the new role. Most recently serving as Chief Strategy Officer, La Cruz has played an integral part in architecting consulting services and technologies that place culture at the core of clients' business strategies. In this new role, La Cruz will focus on developing new products and services that will directly serve its progressive client base as well as further integrating its cultural intelligence platform, Q™ into Omni, Omnicom's proprietary precision marketing and insights platform.

As one of its first employees, La Cruz has shaped sparks & honey's vision and unique offering since they opened their doors in 2012, creating an industry around cultural intelligence and strategy to deliver a unique competitive advantage. He will continue to report to CEO and Founder Terry Young.