OtherLevels and Vaix have signed an agreement to provide operators with real-time personalisation and churn prevention, to enhance player retention and lifetime value for operators. Combined, Vaix and OtherLevels solve the dual challenge of identifying and predicting when a customer is likely to churn with real-time decisioning and hyper personalised messaging. Engaging a player who has a high likelihood of churn with a bet/game recommendation in real-time, both in or out of session, can reduce the risk of churn and increase their life time value.