Pernod Ricard: distinguished for its use of AI
The study, carried out by AlixPartners and Darwin X, covers the 65 largest global companies in the sector, assessing the proportion of in-house staff dedicated to data and AI skills, using data collection and processing technology from Darwin X.
In the first edition of this report, Pernod Ricard recorded a score of 54, ranking fourth worldwide behind Nike, General Mills and Procter & Gamble. The French spirits group has launched an extensive Data and AI program in 2020.
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