Planet Fitness, Inc. announced that Jennifer Simmons, previously Senior Vice President of Business Strategy and Analytics, has been promoted to Division President, Corporate Clubs, and Paul Barber has been appointed Chief Information Officer, effective immediately. Ms. Simmons will continue to report to Chris Rondeau, Chief Executive Officer, and Mr. Barber will report to Tom Fitzgerald, Chief Financial Officer. Ms. Simmons joined Planet Fitness in 2013 and most recently served on the executive leadership team as Senior Vice President of Business Strategy and Analytics.

In her new role, Ms. Simmons will be responsible for leading the Company's Corporate Club portfolio -- including driving overall performance, leading and developing the team, and identifying strategic growth and expansion opportunities of the brand's corporate store fleet, which consists of more than 200 locations across 14 states and Canada. Throughout her tenure with the brand, Ms. Simmons built the Business Strategy and Analytics functions from the ground up, leveraging data, analytics and insights to develop and drive Planet Fitness' overarching corporate strategy, propel the business forward, and reinforce the brand's industry leadership position. As a result, she has played an instrumental role in the major strategic decisions made by the Company over the past nine years.