Planet Fitness, Inc. announced that Edward Hymes has been appointed President and Chief Operating Officer reporting directly to Chief Executive Officer, Chris Rondeau. Mr. Hymes will join the brand in January and be responsible for driving both the day-to-day business and longer-term strategic growth of the Company, with overall leadership and accountability of the brand's primary revenue producing business segments, including U.S. and international franchise operations and development, equipment sales, and Corporate stores, in addition to both the technology and legal functions. Most recently, Mr. Hymes served as President and Chief Executive Officer of Jiffy Lube International, a wholly owned, indirect subsidiary of Shell Oil Company with 2,040 US franchise locations, 160 licensees in Canada, and over $2B in revenue.

In this role, he oversaw the strategic direction of the company, managing franchise relationships to create a shared vision for the business to drive and maintain leading market share through continued innovation and a customer-first strategy. Mr. Hymes began working at Shell in 2001, holding broad and diverse roles including strategy, business development, project management, and deal delivery. Prior to Jiffy Lube, he served on Shell's global Downstream Acquisitions & Divestments Leadership Team with responsibility for transaction delivery across North and South America.

Prior to Shell, Mr. Hymes served as Director and General Manager for Internet startup Kozmo, an online retailer pioneering delivery to both consumers and businesses, where he was responsible for new market development and operations. Mr. Hymes started his career at Kmart Corporation, where he worked his way up the ranks starting as an hourly store team member and entered management post university. Over 15 years, he held multiple store operations positions with P&L responsibility progressing from Store Manager to Regional Manager overseeing high volume locations and increasing profitability by driving operational performance, enhancing products and promotions, and focusing on customer service.

Mr. Hymes holds a degree in Marketing from Northwest Missouri State University. He has also participated in Wharton's Executive Leadership Program, INSEAD's Mergers, Acquisitions and Divestments program in France, and Harvard Business School's Executive Education Program.