(Alliance News) - Promotica Spa announced Friday it will support, in collaboration with the company In Action, the loyalty program of the well-known Molise pasta maker La Molisana that aims to strengthen the community of Tenacious Lovers and at the same time entertain and build loyalty among the public.

In this project, Promotica has been responsible for the set up of the platform for the activation of the different initiates that will be promoted during the year, such as consortia, profiling surveys, and will take care of the development services related to the IT platform for customer engagement, profiling and loyalty activities.

Diego Toscani, managing director of Promotica, said, "We are very pleased to be alongside, together with In Action, La Molisana pasta factory, an Italian brand with more than 100 years of history behind it that has contributed to making our country famous in the World. Fans of Italian cuisine can thus combine the experience of tasting a traditional Italian dish of the highest quality and, at the same time, thanks to the contest and loyalty activities, they can learn and deepen the secrets of the supply chain that starting from the ear of wheat every day arrives on our tables in a fun and original way."

Promotica's stock is unchanged at EUR2.08 per share.

By Giuseppe Fabio Ciccomascolo, Alliance News senior reporter

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