Purple Innovation announced a partnership with Bedhead Marketing. This collaboration aims to deepen retail sales associates' expertise regarding Purple's innovative sleep technologies, with a focus on the proprietary GelFlex Grid. Bedhead Marketing, known for its experience and robust history in the development of training curriculum that resonates with retail Sales Associates, will design and implement initiatives to educate and engage retail Sales associates.

These programs will empower retailers' sales teams with in-depth knowledge about Purple's product offerings. Bedhead Marketing will leverage its proven methodologies to create engaging training modules, workshops, and resources that cater to the diverse learning styles of retail sales associates. The goal is to cultivate a comprehensive understanding of Purple's product range, enabling associates to effectively convey the benefits of the GelFlex Grid to potential customers.

This collaboration represents a significant step towards strengthening Purple's retail presence and ensuring that customers receive expert guidance when making informed decisions about their sleep investments.