Quad/Graphics, Inc. announced the appointment of marketing and advertising industry executive Rachel Winer to the position of senior vice president. Winer will lead a new business development team as the company continues to expand its advertising and marketing offerings. She will report to Executive Vice President and Chief Revenue Officer Julie Currie.

A major focus of her role will be to engage with new and existing clients on the benefit of Quad's broad product portfolio and scale, which can help solve their most pressing business and marketing challenges. The company's products and services span everything from the creative, strategic, and analytic processes to the production of physical and digital marketing assets. Winer has almost three decades of advertising, brand, marketing, and communications experience.

She joins Quad from Bonfire, where she served as CMO-in-residence. In her previous role, as head of the Chicago office of Edelman, she focused on expanding the business beyond its traditional public relations roots. Before Edelman, she was a powerhouse at Buzzfeed, where she ran the Chicago and Detroit offices and was responsible for all verticals.

She grew Buzzfeed's central region through creative brand partnerships. Her 20-plus-year agency career before Buzzfeed included leading brand teams at Leo Burnett, JWT, and BBDO, where she was responsible for some of the country's most iconic brands, including Kellogg's, Princess Cruises, and Wrigley, to name a few.