QYOU Media Inc. announced that The Q India, via its recently announced app QPLAY, has secured a co-marketing agreement with Cricket Predictive App "InPlay Cricket" and its affiliated website CricketNews.com. The co-marketing effort has been launched during the Men's T20 World Cup, one of the most important and popular cricket competitions of the year. The co-marketing effort will see QPlay advertised and marketed on the InPlay Cricket app and on CricketNews.com.

In return, the two cricket products will be similarly advertised across QPLAY's five channels, with a particular emphasis on the recently launched QGameX. The parties will share all revenue generated via the co-marketing efforts on an affiliate basis. Cricket is by far the most popular sport among India's population of 1.4 billion people and is often referred to as a "religion" in the country due to the extraordinary level of interest.

The InPlay Cricket Predictive App allows users to predict fixture results with prizes offered for correct guesses. CricketNews.com is an all-encompassing site for cricket news and will feature daily stories and updates on this year's T20 World Cup, set in the host country of Australia. Q PLAY currently carries The Q (flagship mass entertainment Hindi channel), The Q Marathi (regional content), Q Kahaniyan (animated content), Q Comedistaan (comedy focused) and the most recently launched QGameX (live gaming).

All channels feature content that is based upon The Q's unique programming approach, which highlights the best content from social media creators and digital media stars. The free app will be offered from the Google Play store & App Store and directly on Smart TV's and mobile devices.