Readen Holding Corp. announced the appointment of Andrew Walker as CEO of the company effective immediately. Andrew comes from an experienced sales and financial services background with an aim to use this experience in leading the company forward into the future. As CEO, Walker aims to increase investor relations in order to garner new investors whilst bolstering relations with current partners. Current CEO Ronald Steenbergen will be taking a step back to focus on the day to day running of the company's retail arm.