RealPage, Inc. announced the next evolution of multifamily innovation with the Lumina AI Platform. Harnessing end-to-end artificial intelligence, the next-generation data platform is packaged with trained AI models that enable smarter systems of engagement, intelligence and management to help optimize performance for property managers. Informed by the most robust dataset in multifamily, Lumina leverages generative AI (GenAI), machine learning, natural language processing and advanced analytics capabilities across the RealPage portfolio, which enables operational support for property owners, in three core areas: Smarter systems of engagement to connect meaningfully.

Lumina is leveraging GenAI in an omnichannel virtual assistant for prospects and residents, ensuring proactive renter engagement, regardless of time, location, staffing or preferred communication channels. Lumina ensures prompt, consistent response with factual, personalized and human-like interaction that enhances the resident relationship and improves retention and optimizes prospect acquisition. Smarter systems of intelligence to act decisively.

Lumina is helping property managers make more informed business decisions and create better outcomes. Lumina powers AI demand optimization using a property's current and future availability to guide digital ad spend, lead prioritization and improved lead conversion. Lumina helps mitigate the rising risk of renter fraud by fueling advanced resident screening.

It will also power AI Search for Market Insights to find data insights effortlessly with natural language queries. Smarter systems of management to execute efficiently. Lumina is helping maximize staff efficiency by simplifying core property management operations and streamlining cross property operations.

Lumina offers an AI assistant to provide expert guidance to property staff, automate workflows, reduce training cycles, minimize invoice processing errors and optimize ESG performance. Lumina will power a Virtual Assistant for property operations, which is a virtual copilot for staff that uses GenAI to seamlessly answer how-to questions and execute tasks within RealPage property operations products.