Red Light Holland Corp. announced that it has appointed Troy DuFour as Senior Vice President of Sales. Mr. DuFour brings over 24 years of commercial strategy with consumer-focused organizations.

Most recently, he served as the Vice President of Global Sales of the health and wellness company Delivra Health Brands. During his time with Delivra Health Brands, Troy led the sales team strategy to expand distribution Globally and increase in-store availability with North American retailers. Mr. DuFour led the sales group to define commercial strategy inclusive of category management, innovation, customer insights, trade marketing, sales planning, and P/L responsibilities.

Prior to his career with Delivra Health Brands, Troy held senior positions with Red Bull Distributor - Powerbev Inc. where he served as VP of Sales for 14 years. During his time with Powerbev, he was able to scale the sales team to meet the growth of the Red Bull brand in Canada. Mr. Dufour also spent the first 6 years of his career with Coca Cola.