Red Lion Hotels Corporation announced the appointment of Christopher Trick as its Senior Vice President, Chief Marketing Officer effective September 15, 2020. Trick brings to Red Lion more than 20 years of experience building brand value and advancing franchise growth initiatives, much of it in the economy through upper-midscale hotel segments. Trick will be responsible for leading Red Lion’s marketing and advertising strategy supporting all of its channels from franchise development to direct-to-consumer campaigns. Chris has extensive experience revitalizing brands across a number of industries with more than half of his career spent in franchising and hospitality in progressive roles at Marriott, Wyndham, LaQuinta, Intercontinental Hotels Group and Realogy. Prior to joining Red Lion, Trick was the head of marketing for Southern Carlson, a Kyocera Company, where he was responsible for brand marketing leadership, creative services and marketing related technology solutions. Prior to his experience at Southern Carlson, Trick spent six years with Realogy Franchise Group where he successfully drove multi-brand marketing solutions, revitalized the ERA brand through a programmatic, multi-faceted strategic plan which helped drive market share. Prior to Realogy, served as VP Marketing for the Marriott ExecuStay Brand at Marriott International, spear-headed long term strategic marketing plans at Wyndham Hotel Group and led brand marketing programs at La Quinta Inns and Intercontinental Hotels Group, where he directly impacted brand differentiation, positioning, and awareness.