The buyers flow should come back as the stock is approaching a threshold.

The firm‘s Surperformance rating underlines its profitability, its earnings quality and the positive EPS and sales revisions over the last year. The present share quote is displaying a +6.6% potential to reach the consensus average target price.

Technically, the uptrend in the medium and long term should cover the equity of a major downtrend. In the short term, an accumulation stage in the GBp 2303/2648 range initiated a neutral trend. Near the lower limit, which is a relevant support, the share should know a renew impetus.

Consequently, investors could buy the stock at current prices and target a reversal toward the GBp 2431 resistance. A stop loss order should be set at GBp 2280.