The Western Cape remains a global pioneer in shark spotting, a practice initiated in Cape Town in the early 2000s. Following recent incidents in Plettenberg Bay, increased safety measures are essential, especially during the holiday season, a crucial driver for the local economy.

Sarah Waries, CEO of Shark Spotters, emphasised the economic impact of shark bite incidents on local businesses. "Fear for safety leaves visitors reluctant to partake in recreational activities, hindering the growth of small businesses that contribute significantly to our local economy. Our commitment to economic growth in South Africa extends to safeguarding our beaches in a sustainable manner, benefiting both local businesses and the marine environment."

Plett Shark Spotters not only enhances safety but also creates jobs and skills development opportunities for individuals from disadvantaged areas of Plettenberg Bay. Employing and upskilling over 14 spotters contributes to financial growth and confidence in the local community.

Additionally, the organisation plays a crucial role through its research and adoption of emerging technologies to mitigate negative shark interactions, alongside its educational awareness campaigns to shift the public perception of sharks. These centre around an engaging school programme and ongoing beach awareness days. These will continue to be a core focus for the group in 2024.

Waries expressed gratitude for Sanlam's continued support, stating, "Sanlam's backing of Plett Shark Spotters is a perfect alignment of progressive organisations collaborating for lasting, sustainable solutions that benefit both people and the planet. We look forward to working together to make a tangible contribution to social and environmental upliftment in Plettenberg Bay and South Africa as a nation."

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Sanlam Ltd. published this content on 19 December 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 20 December 2023 09:20:38 UTC.