Sanrio Company, Ltd. announced Expansion of digital business The "Game Business Department" and "Digital Design Department" were newly established within the Business Strategy Division.
"Digital Licensing Division" was newly established to strengthen the company structure. The "Brand Strategy and Operations Department" was newly established within the Global Digital & Marketing Division to handle global character branding strategy and management. Additionally, the Global Digital & Marketing Division was renamed as the "Global Brand Management Division."
The DX Promotion Section was newly established within the Corporate Planning Department to strengthen the Digital Transformation (DX) operations. Also, the Data & Technology Department was newly established within the Global Brand Management Division. The "Human Resources Planning Department" was newly established within the General Affairs Division to strengthen the human resources function that is the backbone of global management.