Item 1.01. Entry into a Material Definitive Agreement.

As previously disclosed, on October 28, 2021, William Rast Licensing, LLC ("WR Seller"), a subsidiary of Sequential Brands Group, Inc. ("Sequential") entered into an asset purchase agreement (the "William Rast Purchase Agreement") with JJWHP, LLC ("WR Buyer") pursuant to which WR Seller agreed to sell to WR Buyer the William Rast brand. JJWHP, LLC assigned its rights and obligations under the William Rast Purchase Agreement to WRWHP, LLC. Further, as previously disclosed, on October 28, 2021, Joe's Holdings LLC, a subsidiary of Sequential entered into the Second Amended and Restated Asset Purchase Agreement (the "Second A&R APA") with Centric Brands LLC ("Buyer"), pursuant to which Seller agreed to sell to Buyer the Joe's Jeans brand. Centric assigned all of its rights and obligations under the Second A&R APA to JJWHP, LLC, which then assigned certain rights back to Centric. The Second A&R APA combined with the William Rast Purchase Agreement provides for the payment of a purchase price of an amount up to $48.5 million in cash and the assumption of certain liabilities. Both of these transactions closed on November 9, 2021.

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