Serta Simmons Bedding, LLC announced that it will launch seven new collections across its Serta and Beautyrest product platforms this year. The collections are designed to better position each brand with compelling product lineups with ?step-up? value propositions and feature sets that are easy for consumers to understand and give retailers the product assortment to drive step-up selling.

The new products from Serta and Beautyrest will be showcased to retailers at the upcoming Winter Las Vegas Market inside Serta Simmons Bedding?s dedicated suites B1265 and B1201. Retailers can begin ordering the products at the tradeshow in advance of the product launches starting this spring. In developing the new Serta and Beautyrest collections, the Serta Simmons Bedding team was careful to protect and highlight the benefits of each brand, while creating ?product platforms?

that let each brand stand on their own with unique selling stories. Serta ? Zoned Comfort that Always Has Back Every mattress in the new Serta lineup will feature zoned comfort to support the sleeper?s body the way it was meant to be supported.

The lineup consists of six mattress collections that each have unique value propositions and, within each, offer ever-increasing features and benefits that allow the customer to zone in on their perfect comfort at any price point. The collections include: Serta Classic: Affordable, entry level pricing that is classically comfortable with features such as breathable fabric, gel memory foam and three zones of innersprings. Serta Perfect Sleeper: Perfectly zoned comfort with CoolFeelTM fabric, Cool Twist memory foam, and three ZoneActive support designs.

Serta Perfect Sleeper Hybrid: Perfectly conforming with CoolFeel fabric, PerfectConform Memory Foam, and a five ZoneActive hybrid design. Serta Perfect Sleeper ProTM Hybrid: Perfectly responsive with CoolFeel Pro System, natural True ResponseTM Latex Foam, and a premium hybrid five ZoneActive hybrid design consisting of coils and zoned latex · Serta iComfort: Conforming comfort with CoolFeel fabric, PerfectConformTM memory foam and an all-foam five ZoneResponseTM design. Serta iComfortProTM: Responsive comfort with CoolFeel Pro System, natural True Response Latex Foam, and premium all-foam five ZoneResponse design In addition, Serta is adding an all-new Serta Motion Renew Adjustable Base to its lineup of adjustable bases, which features key step-up benefits including dual massage, sound machine, underbed lighting, anti-snore and memory presets.

Beautyrest ? People at Their Best Get Their Beautyrest Beautyrest is focused on providing a sleep environment created with individualized support and motion isolation to deliver individualized sleep, designed for you. Beautyrest Black is the flagship line of Beautyrest and a leading brand in the luxury innerspring category.

First introduced in 2006, the latest evolution of the product lineup is being brought to the market this year with four levels, branded Beautyrest Black Series One through Four. All series feature the brand?s unique triple-stranded Pocketed Coil technology for individualized support and motion separation, micro-diamond memory foam for temperature management, high-density foams, luxurious fashion-inspired aesthetics, quilted borders and eight handles. Each level within the Beautyrest Black portfolio provides the customer with step ups in features without losing any of the innovations of the previous series, including the following highlights: Beautyrest Black Series One: Triple-stranded Pocketed Coil technology combined with Beautyrest gel memory foam and high-density memory foams, and Sleep ClimateTM technology.

Beautyrest Black Series Two: Additional layer of quilted memory foam and Micro DiamondTM memory foam. Beautyrest Black Series Three: Adds Self Response latex. Beautyrest Black Series Four: Upgrades to increased nano coil density In addition, the Beauty Sleep brand will be re-introduced this year and unveiled at Las Vegas Market.

Positioned separate from, but adjacent to Beautyrest, Beauty Sleep will deliver quality, affordable products with consistent support and long-lasting comfort. Each of the eight models feature original Pocketed Coil technology, available in both quilted and hybrid constructions.