Shiseido : Begins Field Demonstration Test of Circular Economy Project “BeauRing” for Plastic Containers

Shiseido Company, Limited ("Shiseido") has announced the launch of "BeauRing," a circular model project to collect and recycle plastic containers into new ones for reuse. As a pilot test to advance the project, Shiseido will start in-store collections of used plastic cosmetics containers in April 2023 that targets all Shiseido brands. Based on the pilot test's results, such as the volume of plastic containers brought in by consumers, expansion of the program to other regions and retail channels will be considered.

By calling for the joint participation of other companies in the BeauRing project, Shiseido aims to expand the circle of those involved in resource recycling and contribute to the creation of a sustainable world where people can have a more positive attitude towards using cosmetics. At this time, the POLA brand of POLA ORBIS HOLDINGS INC. ("POLA ORBIS HOLDINGS"), which also focuses on the prestige beauty business, has decided to join in on the project. The company has also agreed to an ongoing collaboration with Shiseido not only in this pilot test, but also on other projects that aim to reduce environmental impact and resolve social issues towards the creation of a better society

Collection points will be available in 10 locations, including department and cosmetics stores in Yokohama, Kanagawa Prefecture, as well as the Shiseido Global Innovation Center in Yokohama. As POLA ORBIS HOLDINGS and Shiseido both communicate with consumers directly via storefronts, by taking advantage of this style of interaction with consumers, we want to contribute to realizing a sustainable world not only by doing more efforts as corporations but also by gaining the deeper understanding and cooperation of consumers.