Sinad Holding Company has named Jameel Abdullah Al Molhem as the new CEO. The board members announced the appointment on 12 April, yet it will be effective on 28 May 2023. Meanwhile, Abdullah Ibrahim Alhowaish will maintain his position as the company's Managing Director.

Al Molhem holds a Bachelor's degree in Marketing from King Fahd University of Petroleum and Minerals. The new official assumed several leadership roles, including the Managing Director of Takween Advanced Industries Company as well as the Managing Director and CEO of Shaker Group. He was also the CEO of Saudi Telecom Company (stc).