Singer (Sri Lanka) announced the appointment of two new Key Management positions from July 1, 2018. Thulitha Mendis as Director, Commercial and Jagath Perera as Director, Digital Media. Thulitha currently serves as the Senior Vice President of Sri Lanka - China Business Council of The Ceylon Chamber of Commerce. Jagath was appointed Deputy Sales Manager - Digital Media in 2012 to head the newly formed Digital Media channel with a distinctly different business model to market mobile phones which successfully spearheaded Singer's entry and success in this area. He was promoted to Senior Management Grade in early 2014 and was appointed Deputy Director - Operations in July 2017.