SM Prime Holdings Inc. announced that at the regular meeting of the board of directors of the company held on December 10, 2012, Mr. Jorge T. Mendiola was elected member of the board of directors effective immediately. Mendiola is the President of SM Department Stores. He is also the Vice-Chairman for Advocacy of the Philippine Retailers Association.

He started his career with the SM Department Stores as a Special Assistant to the Senior Branch Manager in 1989 and rose to become the President in 2011.