Smart for Life, Inc. announced that it has appointed a 30-year veteran of the nutraceutical industry, Heather Granato, to the Company?s advisory board. Ms. Granato is a 30-year veteran of the natural products industry, most recently serving as Vice President of Partnerships & Sustainability for Informa Markets? Vitafoods and Food Ingredients brands, following her tenure as VP Content with Vitafoods and SupplySide.

She has been a presenter at events including SupplySide, Vitafoods, Natural Products Expo, the Natural Gourmet Show and the Folio: Show. Her publishing experience includes Natural Products Insider, Food Product Design, Country Living?s Healthy Living, Natural Foods Merchandiser, Delicious Magazine and WomenOf.com. She was named to the FOLIO: 100 list of top media professionals in 2018; received the 2014 Visionary Award and the 2018 Journalistic Excellence Award from the American Herbal Products Association (AHPA); and was recognized by the United Natural Products Alliance (UNPA) in 2023 with its Ignition?Liftoff Award.

Granato graduated magna cum laude from the University of Richmond, Virginia, in 1992 with a bachelor?s degree in journalism. In addition to her significant industry experience, Ms. Granato is also the co-founder and President of Women In Nutraceuticals (WIN). WIN is a 501c3 non-profit organization focused on unlocking the professional and personal potential of women.

The organization is igniting a movement to build support for women across the nutraceutical supply chain to help increase the percentage of women holding leadership roles, funding for female-led businesses, and women?s participation in research.