Smart for Life, Inc. announced that it is launching an innovative line of proprietary and healthy high protein ice cream bars, representing a completely new functional food product category for the Company. The R&D initiatives behind the products were spearheaded by Dr. Sasson E. Moulavi (Dr. Sass), Chief Medical Officer of Smart for Life. Smart for Life's category-defining new line of protein ice cream bars is formulated to be high in protein, high in fiber, and provide sustained energy, all with a delicious taste in a completely novel form factor that we believe is one of a kind.

This ratio of protein, fiber and other nutrients in an ice cream bar format is completely novel and represents what we believe to be a pioneering new concept in frozen foods. Initial flavors include Vanilla-Chocolate, Cookies & Cream, and Strawberry, with additional varieties expected to join the line-up after feedback is received from launch testing in select markets. Smart for Life's high protein ice cream bars will be available in select markets and online.