Prudential Vietnam Assurance Private Limited, a subsidiary of Prudential plc, and Southeast Asia Commercial Joint Stock Bank have entered into an exclusive bancassurance partnership with a 20-year term. Prudential Vietnam will also become the preferred life insurance provider to BRG Group Joint Stock Company approximately 10 million customers. The partnership is expected to be effective from April 2020. Prudential Vietnam and SeABank have a shared focus on helping local consumers achieve their financial and protection goals. Under this partnership, consumers will be provided with a comprehensive range of customer- centric life insurance solutions, seamlessly delivered via a suite of digital tools to enrich the customer experience. The partnership builds on Prudential's strategy of enhancing its reach in Asia where there is growing demand for health, protection and wealth management products and is fully aligned with SeABank's customer-centric philosophy and digitally-enabled approach.