Southern Trust Securities Holding Corp. has appointed Dan Sullivan as the company's senior vice president. The company announced that Sullivan will be in charge of the U.S. and European based institutional futures operations of Southern Trust's Southern Trust Securities Inc. He will also be actively involved with STSHC to build their overall securities businesses and to increase STSHC's shareholder value. Sullivan reportedly has more than 27 years experience in the institutional futures business with firms such as MF Global Inc., ICAP Futures LLC and Refco Inc. Southern Trust also noted that Sullivan helped start and build the Refco Inc. institutional futures desk in Germany from 1987 to 1996 as well as the MF Global Inc. London desk from 1996 to 2009.