Spanish Broadcasting System, Inc. announced the launch of 'SBS Portafolio' a cross-platform content development division designed to create and expand brand strategies utilizing all of SBS' assets including Digital, Mobile, Television, Radio, Social Media and live experiences. SBS Portafolio develops integrated marketing campaigns that will effectively drive client objectives and brand engagement across all SBS platforms and result in vertical engagement. SBS Portafolio will utilize SBS established brands to execute grassroots marketing campaigns through localized activations. The division will also aggregate, analyze, package and sell the obtained data. SBS Portafolio will lead a new national platform, which will oversee SBS customized content and event marketing, label and artist relations, on-air talent development, creating talent centered, event driven and content source to enhance the company's platforms.

Carolina Santamarina has been appointed Senior Vice-President of SBS Portafolio and will lead the formation of the new division effective immediately. Ms. Santamarina will be based in Miami, Florida and will report directly to Albert Rodriguez, Chief Operating Officer of SBS. In her new role, Ms. Santamarina will oversee and expand SBS's strategic focus on developing alliances with key national partners, and leveraging unique sources of content to maximize brands' marketing ROI through customized solutions centered on capturing vertical engagement.