Spanish Broadcasting System Announces New Division SBS Portafolio; Appoints Carolina Santamarina as Senior Vice-President of SBS Portafolio
May 03, 2017 at 03:59 pm EDT
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Spanish Broadcasting System, Inc. announced the launch of 'SBS Portafolio' a cross-platform content development division designed to create and expand brand strategies utilizing all of SBS' assets including Digital, Mobile, Television, Radio, Social Media and live experiences. SBS Portafolio develops integrated marketing campaigns that will effectively drive client objectives and brand engagement across all SBS platforms and result in vertical engagement. SBS Portafolio will utilize SBS established brands to execute grassroots marketing campaigns through localized activations. The division will also aggregate, analyze, package and sell the obtained data. SBS Portafolio will lead a new national platform, which will oversee SBS customized content and event marketing, label and artist relations, on-air talent development, creating talent centered, event driven and content source to enhance the company's platforms.
Carolina Santamarina has been appointed Senior Vice-President of SBS Portafolio and will lead the formation of the new division effective immediately. Ms. Santamarina will be based in Miami, Florida and will report directly to Albert Rodriguez, Chief Operating Officer of SBS. In her new role, Ms. Santamarina will oversee and expand SBS's strategic focus on developing alliances with key national partners, and leveraging unique sources of content to maximize brands' marketing ROI through customized solutions centered on capturing vertical engagement.
Spanish Broadcasting System, Inc. owns and operates radio stations located in the United States Hispanic markets of Los Angeles, New York, Puerto Rico, Chicago, Miami, San Francisco, Orlando, and Tampa, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Urbano format genres. The Companyâs segments include radio and television. It operates AIRE Radio Networks, a national radio platform of over 290 affiliated stations. It also owns Mega TV, a network television operation with over-the-air, cable and satellite distribution and affiliates throughout the United States and Puerto Rico, produces a nationwide roster of live concerts and events, and owns a stable of digital properties, including LaMusica, a mobile application providing Latino-focused audio and video streaming content and HitzMaker, a performance showcase for trendsetting new artists and music aficionados. It also has various MegaTV broadcasting outlets under affiliation or programming agreements.