Gerrit Heidemann is the new Strategy & International Business Director of SPORTTOTAL AG and will forge ahead with internationalizing sport streaming platform sporttotal.tv in this role. In this newly created position at Group level, SPORTTOTAL AG is highlighting the potential of sporttotal.tv for growth in the international market as well. Caroline P-ffgen, formerly Head of Product & Business Development, will take over the management of sporttotal.tv gmbh as the new Director. With this step, sporttotal.tv is stepping up its focus on developing the digital products and business models. Gerrit Heidemann (34) has been responsible for establishing and building up sport streaming platform sporttotal.tv on the German market since 2017, most recently in the role of sporttotal.tv gmbh's Director. He will now use his extensive international expertise at Group level to drive the international expansion of sport streaming platform sporttotal.tv forward. The business administration graduate and China expert previously worked for Rudolf Scharping Strategie Beratung Kommunikation AG in Beijing for five years, among other positions. He subsequently took over the business development of Camp Beckenbauer Management GmbH and the marketing activities for the Asian market. In his new position, he will be focusing primarily on developing local companies in other European countries and expanding a rights portfolio. In his new function he will also continue to support sporttotal.tv gmbh in Germany in maintaining and expanding its cooperation partners and extending its platform to include other kinds of sport. In her new position as Director of sporttotal.tv gmbh, sports business expert Caroline P-ffgen (30) will be concentrating first and foremost on developing the platform. Along with technical innovations, she intends to concentrate above all on new digital business models, introduce exciting content formats and enhance the platform's user experience. Caroline Päffgen joined sporttotal.tv gmbh in June 2018 as Head of Product & Business Development. She came from SPORTTOTAL cooperation partner WHU - Otto Beisheim School of Management in D-sseldorf, where she is currently working on her doctorate at the Center for Sports and Management. In her doctoral thesis, she analyzed the characteristics of fan behavior in international markets (China, South Korea, Japan, USA and Deutschland). As part of the cooperation partnership between SPORTTOTAL and WHU, she had already advised sporttotal.tv on strategic issues. She studied at WHU, Queen's School of Business (Kingston, Canada) and at Monash University (Melbourne, Australia) and subsequently worked four years for the consultancy company INVERTO GmbH, a member company of the Boston Consulting Group, with a focus on process optimization.