WHAT THE DATA SAY: 1 in 3 young people expect to live to 100; half worry about outliving savings
April 04, 2024 at 04:45 pm EDT
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VIRTUAL REALITY INTEREST CLIMBS
Virtual reality technology is steadily becoming less virtual and more accurate, according to our Harris Poll research in Ad Age.
18% use VR technology, and 33% have not tried it yet but are interested.
27% have not used it and are not interested in trying it.
65% of those who have used or would like to use VR headsets are motivated by gaming.
51% have used or want to use it to watch immersive content.
47% use VR to simulate travel or other real-world experiences.
VR usage decreases with age: 38% of Gen Zers use the tech compared with 28% of Millennials, 15% of Gen X and 4% of Boomers.
At the same time, older generations are most interested: 38% of Boomers and X are interested in trying VR, compared with 33% of Millennials and 16% of Gen Z.
CONSUMERS IN THE DRIVER'S SEAT OF 'WHOLE HEALTH'
The wellness market in the U.S. is worth $480 billion and is expected to grow 5% to 10% annually. The future is about "whole health," however, with consumers taking matters into their own hands more than ever before, according to Stagwell's Anomaly's new Whole Health Navigation Guidebook.
A 300% increase is seen in people looking to utilize GLP-1 drugs like Ozempic and Wegovy.
71% of Americans express interest in taking a microbiome test to get personalized diet recommendations.
71% of Gen Z and Millennials are turning to social media to self-diagnose conditions - particularly related to mental health - instead of going to a healthcare professional.
77% of Gen Z athletes that say they feel more connected to others when seeing their friend's or family's activities on Strava.
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04 April 2024 and is solely responsible for the information contained therein. Distributed by
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04 April 2024 20:44:43 UTC.
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