VIRTUAL REALITY INTEREST CLIMBS

Virtual reality technology is steadily becoming less virtual and more accurate, according to our Harris Poll research in Ad Age.

  • 18% use VR technology, and 33% have not tried it yet but are interested.
  • 27% have not used it and are not interested in trying it.
  • 65% of those who have used or would like to use VR headsets are motivated by gaming.
  • 51% have used or want to use it to watch immersive content.
  • 47% use VR to simulate travel or other real-world experiences.
  • VR usage decreases with age: 38% of Gen Zers use the tech compared with 28% of Millennials, 15% of Gen X and 4% of Boomers.
  • At the same time, older generations are most interested: 38% of Boomers and X are interested in trying VR, compared with 33% of Millennials and 16% of Gen Z.

CONSUMERS IN THE DRIVER'S SEAT OF 'WHOLE HEALTH'

The wellness market in the U.S. is worth $480 billion and is expected to grow 5% to 10% annually. The future is about "whole health," however, with consumers taking matters into their own hands more than ever before, according to Stagwell's Anomaly's new Whole Health Navigation Guidebook.

  • A 300% increase is seen in people looking to utilize GLP-1 drugs like Ozempic and Wegovy.
  • 71% of Americans express interest in taking a microbiome test to get personalized diet recommendations.
  • 71% of Gen Z and Millennials are turning to social media to self-diagnose conditions - particularly related to mental health - instead of going to a healthcare professional.
  • 77% of Gen Z athletes that say they feel more connected to others when seeing their friend's or family's activities on Strava.

ICYMI

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

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Stagwell Inc. published this content on 04 April 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 04 April 2024 20:44:43 UTC.