TOWSON - This week, Stanley Black & Decker's (NYSE:SWK) iconic CRAFTSMAN brand is gearing up for the start of the 2024 NASCAR CRAFTSMAN Truck Series season at Daytona International Speedway.
CRAFTSMAN is celebrating its second season as the title sponsor, after serving as the series' title sponsor from its inception in 1995 through 2008. This season, fans can score deals on featured CRAFTSMAN tools with the return of Deal of the Race and participate in an interactive exhibit at the Daytona International Speedway's Midway Zone, where they can meet several CRAFTSMAN Truck Series drivers including Ben Rhodes, Steward Friesen, Nick Sanchez and Grant Enfinger.
'We are gearing up for an exciting 2024 NASCAR CRAFTSMAN Truck Series season with action-packed racing and unforgettable moments,' said Tony Merritt, Vice President of Sponsorships for Stanley Black & Decker. 'This season the CRAFTSMAN Truck Series will offer fans a truly immersive experience that captures the energy, excitement and passion of racing.'
The Deal of the Race Returns: Discounts for CRAFTSMAN Truck Series Fans
Throughout the 2024 NASCAR CRAFTSMAN Truck Series season, CRAFTSMAN will offer different Deal of the Race promotions during Truck Series events.
Fans can score deals on featured CRAFTSMAN tools live as they watch their favorite NASCAR CRAFTSMAN Truck Series drivers battle to the finish line or through CRAFTSMAN social media channels. During FS1 and FOX race broadcasts a QR code will be displayed on screen during CRAFTSMAN ads, directing fans to purchase the featured tool at a special discount.
The first CRAFTSMAN Deal of the Race promotion features a 61 pc. 3/8-In Drive Mechanics Tool Set which includes CRAFTSMAN's new Low Profile Ratchet that has up to a 25% thinner head* that helps deliver greater access in confined spaces (CMMT45161L) now for $49.98 (originally $74.98). Estimated retail prices. Offer available from Feb. 1 - April 30, 2024, at Lowe's and Ace Hardware stores and online (US only). For more information, visit craftsman.com/dealoftherace.
CRAFTSMAN Fan Experience
CRAFTSMAN will host an interactive exhibit in Daytona International Speedway's Midway Zone from Feb. 14 - 18. The CRAFTSMAN exhibit will showcase various CRAFTSMAN products from outdoor and storage solutions to power and hand tools, as well as display a CRAFTSMAN branded show truck. Visitors can participate in interactive demos and giveaways, meet with several CRAFTSMAN Truck Series drivers and have the chance to be upgraded to VIP tickets for the Friday, Feb. 16 race.
NASCAR CRAFTSMAN Truck Series Driver Visits Schedule: Thursday, February 15
3:30 - 3:45 PM ET - Ben Rhodes
3:45 - 4:00 PM ET - Stewart Friesen
Friday, February 16
1:00 - 1:15 PM ET - Nick Sanchez
1:15 - 1:30 PM ET - Grant Enfinger
Catch the first race of the 2024 NASCAR CRAFTSMAN Truck Series on FS1 this Friday, Feb. 16 at 7:30PM ET or listen live on MRN and SiriusXM radio. Follow @CRAFTSMAN on Facebook and Instagram for more information and special moments from the NASCAR CRAFTSMAN Truck Series.
About CRAFTSMAN
CRAFTSMAN is an American icon that homeowners, home builders, auto enthusiasts and master mechanics have trusted since 1927 - and today's CRAFTSMAN continues that legacy. With a focus on reliable, high-performance tools, storage and equipment, CRAFTSMAN has revived its long-established pride in superior quality. Now it's easier than ever to get the tools trusted for generations at more places than ever. For more information visit www.CRAFTSMAN.com or follow CRAFTSMAN on Facebook, Instagram and YouTube.
About Stanley Black & Decker
Headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is a worldwide leader in Tools and Outdoor, operating manufacturing facilities globally. The company's more than 50,000 diverse and high-performing employees produce innovative, and end-user inspired power tools, hand tools, storage, digital tool solutions, lifestyle products, outdoor products and engineered fasteners to support the world's makers, creators, tradespeople and builders. The company's world class portfolio of trusted brands includes DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, and CUB CADET. Guided by its purpose - for those who make the world - Stanley Black & Decker strives to be a force for good in support of its communities, employees, customers and other stakeholders. To learn more visit: www.stanleyblackanddecker.com.
Contact:
Lindsay Fennell
Senior Public Relations Manager
Tel: 724-205-0640
Email: lindsay.fennell@sbdinc.com
STANLEY BLACK & DECKER, INC. 
