StoneMor Inc. announced an expansion to its existing strategic partnership with Sympathy Brands Company (S2 Brands Inc.), the unifying resource and support platform for end-of-life matters, to include all 302 cemetery properties. The expanded services enable StoneMor to provide a holistic experience to every family, every time, connecting its cemeteries, funeral homes, families, and supporters when planning, mourning, and memorializing loved ones. Since developing its strategic alliance in September 2021, Sympathy Brands has partnered with StoneMor funeral homes provide comprehensive family care from pre-planning and at-need, through continued care and memorialization services, blending personal services with appropriate technology.

The partnership streamlines workflow and enriches family care helping with the digitalization of all aspects of the cemetery. A customized user-experience has been created specifically for cemeteries within the Sympathy Brands' platform, SBConnect. The single connection point eliminates day-to-day logistical complexities, creates personalized interactions and helps drive revenue for cemeteries.

Unique solutions include virtual seminars and meetings to strengthen and assist in the sales process, planning tools, memorialization and support services, and automated aftercare. Sympathy Brands' consumer-focused suite of technology streamlines each cemetery's efforts and creates a unified experience for every family at their time of need. StoneMor and Sympathy Brands expanded strategic alliance continues to modernize end-of-life matters by ensuring families receive the most personalized, compassionate, and comprehensive experience while navigating sensitive situations.