Straumann Holding AG announced Christian Ullrich as the new Group Chief Information Officer and member of the Executive Management Board (EMB). Digital transformation is a key part of the Straumann Group's growth strategy, spanning all businesses, geographies and facets of the Group's activities. This new executive role will drive and lead the acceleration of the company's digital transformation. He will join the Group as of October 1, 2021. Dr. Christian Ullrich joins Straumann from Bayer, a life science company with core competencies in the fields of health care and agriculture, where he was Senior Vice President, Global Chief Information Officer at Bayer Consumer Health. Christian Ullrich was instrumental in shaping the digital agenda of the Consumer Health Division and accelerating the business transformation with digital technology and data analytics across the entire value chain.