STRÖER SE & CO. KGAA Company Presentation
Schuldschein
April 2024 | Ströer SE & Co. KGaA
Disclaimer
This presentation contains "forward looking statements" regarding Ströer SE & Co. KGaA ("Ströer") or the Ströer Group, including opinions, estimates and projections regarding Ströer's or the Ströer Group's financial position, business strategy, plans and objectives of management and future operations.
Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements.
These forward looking statements speak only as of the date of this presentation release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein.
The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.
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INDEX
01 | 02 | 03 | 04 | |||
Overview | Group Update | Financials | Schuldschein 2024 | |||
3
Business segments at a glance
OOH
Media1
in EUR million | 2022 | 2023 | Delta | ||||
Revenue | 790.9 | 856.4 | 8.3% | ||||
EBITDA (adj.) | 373.0 | 391.2 | 4.9% | ||||
EBITDA margin (adj.) | 47.2% | 45.7 | -1.5%pts | ||||
#1 OOH provider in Germany
MARKET SHARE
Area-wide marketing & operation of around 300,000 advertising spaces and 20,000 items of street furniture
Product variety at the touchpoints street, building & means of transportation; Reach of up to 80%
Industry standards through continuous research & development
Complementing the digital infrastructure of cities with advertising media
- Out-of-Home
Digital &
Dialog Media
in EUR million | 2022 | 2023 | Delta | ||||
Revenue | 743.7 | 815.8 | 9.7% | ||||
EBITDA (adj.) | 177.8 | 155.0 | -12.8% | ||||
EBITDA margin (adj.) | 23.9% | 19.0% | -4.9%pts | ||||
#1 digital marketer in Germany
High-quality portfolio reaches around 50 million UU per month
Strong market position in news and diverse premium content for digital natives
Full call-center services with focus on outbound sales & cross/up-selling activities
Comprehensive field service
DaaS &
E-Commerce
in EUR million | 2022 | 2023 | Delta | |||
Revenue | 294.4 | 350.9 | 19.2% | |||
EBITDA (adj.) | 20.7 | 54.3 | > 100% | |||
EBITDA margin (adj.) | 7.0% | 15.5% | +8.4%pts | |||
ASAMBEAUTY |
Leading digital beauty private label platform in DACH, strong
retail business
Statista |
Leading global provider of business, consumer and industry data Subscription-based B2B model
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Our Company Purpose: Connecting Brands with Consumers
Core OoH Business & supporting Marketing/Sales Solutions (OoH+)
011101101010
101010101001
001111010110
300.000+
POI AdSpaces
50M+ Online Unique User
per Month
150M+ Calls / Encounters
per Month
7bn+ updated data
per Month
Source: own data | 5 |
INDEX
01 | 02 | 03 | 04 | |||
Overview | Group Update | Financials | Schuldschein 2024 | |||
6
Results FY 2023
m€ | FY 2022 | FY 2023 | ▲ |
Reported growth
Revenues
Organic growth(1)
EBITDA (adjusted)
EBIT (adjusted)
Net income (adjusted)(2)
Free Cash Flow (adjusted)
Capex(3)
Adjusted earnings per share(4)
1,771.9
+9.3%
541.4
265.2
171.5
50.4
162.6
2.88 €
1,914.3
+7.5%
568.8
266.4
143.0
80.6
129.2
2.22 €
+8%
-1.8%pts
+5%
+0%
-17%
+60%
-21%
-23%
- Excluding exchange rate effects and effects from (de)consolidation and discontinuation of operations
- Adjusted for exceptional items and additional other reconciling factors in D&A (PPA related amortization and impairment losses), in financial result and in income taxes
- Investments (before M&A)
(4) After minorities | 7 |
2023 Market Dynamics: OoH again outperforming the Ad Market
Accelerated & sustainable Momentum for DOoH
"gross"
Global points of reference | Local German peers | |
Alphabet(1) | Desktop/Mobile(3) | German |
Ad Market(3) | ||
+9% | +5% | 0% | ||
Youtube(1) | TV Germany(3) | |||
Print Germany(3) | ||||
+8% | -4% | +2% | ||
Meta(2) | Radio Germany(3) | OoH Germany (3) | ||
+16% | +3% | +11% | ||
Ströer Group & core business
Ströer DOoH
+28%
Ströer OoH
+8%
Ströer Group
+8%
(1) Alphabet earnings release; (2) Meta reports 2023 results; (3) Nielsen numbers (gross) for 2023 (without direct mail) | 8 |
Full Post-Pandemic Market Share Recovery of Out-of-Home
And still massive potential for Growth from all (non-digital) Media
Gross spendings per medium | Gross spendings total ad market in % | ||||||||||
OoH | 7.5% | 7.0% | 7.2% | 7.8% | 8.6% | ||||||
share | |||||||||||
16.1 | |||||||||||
7.7 | |||||||||||
0.3 | Full year | 48.9 | |||||||||
2023 | |||||||||||
12.5 |
8.6
5.8
TV | Radio | OoH | Online | |||||||||||||||||
Cinema | Magazines | Newspaper | ||||||||||||||||||
2019 | 2020 | 2021 | 2022 | 2023 | ||||||||||||||||
TV | Radio | OoH | Online | Cinema | Magazines | Newspaper | ||||||||||||||
Source: Nielsen Media Research, gross advertising spend without direct mail, total market: OoH, TV, Radio, Magazines, Newspaper, Online, Cinema; | 9 | |||||||||||||||||||
other channels not mentioned. Online excluding Search & Social. |
Long-term Trends over almost 20 Years
OoH CAGR 4 times Ad Market CAGR
Index 2005 = 100 | |||||||||||||||||||
440 | 419 | ||||||||||||||||||
390 | 368 | 378 | |||||||||||||||||
355 | |||||||||||||||||||
340 | 321 | ||||||||||||||||||
331 | |||||||||||||||||||
290 | 286 | 312 | |||||||||||||||||
CAGR | |||||||||||||||||||
247 | 8% | ||||||||||||||||||
240 | 220 | CAGR | |||||||||||||||||
209 | |||||||||||||||||||
2% | |||||||||||||||||||
194 | |||||||||||||||||||
190 | 189 | ||||||||||||||||||
162 | |||||||||||||||||||
148 | |||||||||||||||||||
140 | 128 | 130 | 145 | 156 | 149 | 149 | |||||||||||||
139 | 143 | 145 | |||||||||||||||||
109 | 131 | 128 | 136 | ||||||||||||||||
100 | 127 | 131 | 121 | ||||||||||||||||
113 | 115 | 115 | 116 | ||||||||||||||||
100 | 106 | ||||||||||||||||||
90 | |||||||||||||||||||
2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
Total advertising market1 | OoH market2 | |
1 | Nielsen Media Research, gross advertising without direct mail | 10 |
2 | OoH incl. billboard, transport media incl. public video and infoscreen, At-Retail Media incl. Mall Video, Ambient Media |
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Disclaimer
Stroeer SE & Co. KGaA published this content on 17 April 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 19 April 2024 13:46:10 UTC.
