Synacor Inc. announced its work with Openfit to help make the company’s trainer-led workout content available to millions of TELUS subscribers. Openfit is using Cloud ID identity management to seamlessly authenticate TELUS subscriptions and quickly extend access to millions of potential subscribers. Now, TELUS subscribers can enhance the value of their subscriptions with the ability to explore new content experiences outside of the typical Pay TV viewing lineup. Synacor’s work with Openfit represents the early days of a rising trend. Telecom operators bring tremendous value to the digital home ecosystem and sizable audiences to emerging apps that can deliver additional value to subscribers. Through its deal with TELUS, Openfit has the potential to make next-gen health and wellness experiences a reality for millions of the operator’s subscribers in Canada. TELUS subscribers can add Openfit to their Optik TV package or choose an Optik TV bundle that already includes Openfit. By adding Openfit, subscribers will enjoy access to hundreds of Openfit’s celebrity trainer led on-demand workouts through the Optik TV interface while also gaining access to the mobile app that includes additional functionality such as live-trainer led classes and meal planning.