Annual Report

2023

Content

3

Key figures

6

Letter from the Management

Board

12

The SYZYGY GROUP

17 Our Values

18 Responsibility

23 Togetherness

26 Innovation

32 Cases

33 Miles & More

36 RTV EURO AGD

38 d&b audiotechnik

40 Mumm

42 The Stock

46

Report of the Supervisory

Board

  1. Financial Information 2023
  2. Group Management Report
  1. Financial figures
  1. Notes
  1. IndependentReport Auditors'
  1. Responsibility Statement by the legal Representatives
  2. Corporate Governance Report

182

Remuneration Report

193

Financial calendar 2024 /

Contact

SYZYGY Frankfurt

Key Figures

Key financial figures

2023

71,742

2022

70,612

2021

60,124

2020

55,521

2019

64,243

Development of sales (in kEUR)

9 % Poland

80 %

11 % United Kingdom

Germany

& USA

Sales by segments

20234,080

20226,208

20216,379

20203,999

20195,497

Operating income before goodwill write-downs(in kEUR)

2023

-1,949

2022

-6,053

5,394

2021

2020

3,302

2019

5,194

Income before taxes (in kEUR)

2023-0.22

2022-0.56

2021

0.30

2020

0.15

2019

0.26

Earnings per share undiluted (in EUR)

2023

-1,293

2022

-848

2021

-985

2020

-697

2019

-303

Financial income (in kEUR)

2023-2,763

2022-7,381

20214,133

20202,083

20193,540

Net income (in kEUR)

2023

7,067

2022

12,563

2021

8,140

2020

10,010

2019

-4,458

Operating cash flow (in kEUR)

Key Figures

Despite all the challenges, we achieved a new sales record of EUR 71.7 million with a sales increase of 2 per cent.

50.33 %

35.11 %

9.63 %

4.93 %

46 %

54 %

72 %

28 %

WPP plc., St. Helier

Equity

Private investors/others

Liabilities

Institutional investors

Non current assets

HANSAINVEST

Current assets

Shareholder structure

Balance sheet structure

32 % Services

21% Automotive

20 % Finance/insurances 16 % Consumer goods

5 % Telecommunication/IT 6 % Others

Sales allocation by vertical markets

2023

109

2022

113

2021

108

2020

99

2019

106

32 %

17 %

51 %

Top 5

Top 6-10

Others

Sales by clients volume

21 % Technology

17 % Strategy/consulting 16 % Performance marketing 16 % Design

16 % Project management 14 % Administration

Sales by employee (in kEUR)

Employees by function

Key Figures

Key sustainability

figures

Sustainable business is not just about cutting costs, but also about creating value and ensuring long-termsuccess.

-29% Reduction of the

CO2 emissions

in Scope 3

2023

0,25

2022

0,28

Scope 1+2 by employees (in t CO2e)

Electricity 100% from renewable

energies in all offices

51 %

49 %

Women

Men

Employees by gender

38 %

38 %

20 %

4 %

20-29 years

30-39 years

40-49 years

50-59 years

Employees by age

Female employees 35% in management

positions

100% Access of all Employees

to the Employee

Assistance

Programme (EAP)

38 %

36 %

26 %

Up to 5 years 6-10 years

More than 10 years

Client relationships

Letter

Letter from the

Management Board

The quality of the customer relationship and therefore brand and corporate success are hugely influenced by a positive

digital experience.

Business performance

2023 was marked by a generally weak economic environment, culminating in a recession. This led to many of our clients becoming reluctant to invest and applying budget cuts, resulting in a significant decline in sales, particularly at strategy consultancy diffferent and our UK company. We did, however, continue to see momentum and significant growth in the development and operation of digital platforms and in our technology services.

Dear shareholders, dear colleagues,

Management Board of the SYZYGY GROUP

dear friends of the SYZYGY GROUP,

A positive digital experience has a crucial impact on the quality of the customer relationship, making it vital for brands and corporate success. Positive digital experiences exceed expectations: they focus on user needs while delivering a seamless and compelling experience.

They create added value, convenience and satisfaction - and strengthen a company's market position. As one of the leading consultancy and implementation partners for digital experiences, we have been supporting and assisting our clients in meeting these challenges for more than 28 years.

Letter

Sales

in 2023 (in Euro)

Mio.

71,7

This meant that despite all the challenges, we posted a new all-time sales high of EUR 71.7 million in 2023, representing a year-on-year rise of 2 per cent.

The company generated operating income of EUR 5.3 million before goodwill write-downs and restructuring costs, corresponding to an operating EBIT margin of around 7 per cent.

Our core SYZYGY brand and technology specialist SYZYGY Techsolutions again performed very strongly, achieving high growth rates. Our performance marketing specialist SYZYGY Performance also held its own in a challenging market environment.

We were able to partly compensate for the situation at diffferent, with the result that the Germany region generated overall sales growth of 4 per cent to reach EUR 57.4 million, with operating profitability coming in at 10 per cent. The core German market thus proved to

Although we are again able to

report record sales, in mid-year we had to adjust our forecast for the full year to reflect the latest business performance.

A major reason for this was that our strategy consultancy did not perform as planned, due to the recessionary market environment and a change in client demand. As a result, we introduced restructuring measures following a thorough review and planning process, which led to additional costs totalling EUR 1.2 million. Positioning was tightened and the service portfolio realigned.

The cost structure was also adapted in line with the latest performance figures, while efficiency was boosted through organisational changes. A goodwill write-down of EUR 4.7 million was required as part of this programme. The SYZYGY GROUP's operational viability and cash flow are unaffected by this write-down. The restructuring measures were completed in 2023 and we believe that diffferent is now well positioned for the future.

SYZYGY Frankfurt

be stable overall and now accounts for 80 per cent of total sales.

10%

operated EBIT margin in core market Germany

Letter
9%
Operating EBIT margin in the United Kingdom & USA

In the UK and US, we posted a 16 per cent drop in sales to EUR 8.4 million, due to a reluctance on the part of some existing clients to invest. We took early action to cut costs in response, focusing on rental space and overheads. This enabled an EBIT margin of 10 per cent to be achieved.

Looking ahead to 2024, we have introduced additional cost-cutting measures due to a further budget

cut by a major client. The size of the team has been aligned with future requirements and the staff moved into much cheaper office premises. These measures were also completed in 2023, so in this respect we believe we are likewise well positioned for the future.

The performance of our Polish specialist for creative production, Ars Thanea, and SYZYGY Poland remained stable overall. Sales were up 3 per cent to EUR 6.1 million year-on-year, with an EBIT

16%margin of per cent.

Operating EBIT margin in Poland

We are committed to sharing business performance appropriately with you, dear shareholders, and at the same time maintaining the continuity of dividends. As a result, it was not easy for us to make the decision to suspend the dividend for one year. The Management Board and Supervisory Board have decided to recommend suspending the dividend payment for the 2023 financial year as a one-off measure at the Annual General Meeting, due to negative total net income and in order to strengthen the capital base and liquidity reserves. This move underlines our commitment to creating a solid financial basis for sustainable growth.

diffferent Berlin

80 %

Germany

11 % United Kingdom & USA

9 % Poland

Sales by segments

Letter

Strategic decisions

We have taken a number of key strategic decisions with the aim of becoming

more efficient and more focused. By doing so, we are creating a solid

foundation for sustainable growth and the long-term success of the SYZYGY

GROUP.

Developments in generative artificial intelligence in particular are having a

major impact on our business. Generative AI, as a subset of AI, can produce

new content. Instead of just analysing or classifying information, generative

AI actually creates new content. Generative AI will change the SYZYGY

GROUP's services and the way we provide those services.

The most obvious impact will be productivity

SYZYGY Techsolutions Bad Homburg

improvements. With the help of generative AI, it

will be possible to automate work processes, e.g.

in areas such as text creation, image processing

and software development, where this has

previously not been possible. In the medium and

long term, generative AI will also change the

digital experience itself, creating a wide range of

opportunities for consulting, conceptualisation,

implementation and operation of new and different

digital experiences.

Our goal is to make the SYZYGY GROUP

an industry pioneer in adopting these new

technologies. To do this, we have already

introduced appropriate tools throughout the Group

and developed our own solutions. We have also

drawn up corresponding guidelines and policies to

ensure that this is done within a safe framework.

In addition, we have tightened and simplified the SYZYGY GROUP's positioning. We have brought together our extensive range of services for the design, development and operation of digital experiences in the central Digital Experience Services business area. This area offers a comprehensive portfolio for developing and implementing customer- centric end-to-end strategies, and represents the main focus of our proposition.

The Transformational Consulting Services offered by our strategy consultancy, diffferent, serve as a strategic extension. The aim here is to identify and unlock additional growth levers for clients around brand, sustainability, organisational design and innovation.

Lastly, we have discontinued the SYZYGY Extended Realities brand. Our virtual, mixed and augmented reality services will now be handled by our creative production specialist, Ars Thanea.

This new structure simplifies our offering, provides greater clarity and enhances the profile of each of the SYZYGY GROUP brands. It will facilitate the marketing of our services and access to our clients.

Letter

Sustainable corporate development

is the basis for long-term success.

SYZYGY GROUP Bad Homburg

We are also acknowledging the fact that the two business areas target different audiences, thus requiring different routes to market. This reality can now be addressed more clearly and effectively, particularly through diffferent, our strategy consultancy.

Going forward, we will continue to extend our partnerships within the WPP network. British advertising holding company WPP is the main shareholder of the SYZYGY GROUP with a 50.3 per cent stake at present. As part of a modified strategy, WPP is currently creating structures to improve collaboration between the WPP companies in Germany. One of the steps taken is to appoint

a Country Manager for the first time. The SYZYGY GROUP's integration into these structures could lead to potential sales opportunities.

For us, sustainable corporate development is the foundation for long-term success. That makes it essential to integrate corporate social responsibility into the company's overall strategy. Sustainable and partnership-based client relationships in particular and the retention of talented people within the company are key success factors that are embedded in our sustainability strategy. The SYZYGY GROUP attaches great importance to an attractive working environment in which our employees can learn new technologies and other skills, and apply them every day.

Another factor in our employees' job satisfaction is the high degree of flexibility in organising their work.

Former CEO Franziska von Lewinski opted not to renew her contract, which expired at the end of 2023. We, Frank Ladner and Erwin Greiner, are continuing our management board work and have accepted the offer to extend our contracts until the end of 2026. The Supervisory Board has already started the process of selecting a new CEO. There have been no other changes to the senior management team, thus ensuring continuity and stability in the running of the company. This gives us the ability to act effectively and drive forward the operational and strategic development of the SYZYGY GROUP.

Outlook

Having taken these strategic decisions and following completion of the restructuring programme, the SYZYGY GROUP is very well positioned for the current financial year.

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Syzygy AG published this content on 15 April 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 April 2024 11:37:06 UTC.